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Welcome Who are we ?

Who are we ?

SuperSmart.com was one of the very first brands in Europe to market dietary supplements. The supersmart.com website was created in 1996 in the early days of the Internet. Initially, the company imported products from the United States, but today, it is a major player in the global nutritional supplement market and produces its own formulations.

More than 400 innovative products of exceptional quality

Since our launch onto the European supplement market 29 years ago, Supersmart has placed innovation and excellence at the heart of its operations. Over the years, this fundamental principle has allowed us to sustain an exceptionally diverse catalogue of supplements in which you’ll find:

Quality, Research and Innovation: Supersmart’s 15 commitments

Since the company was created, our guiding principle has remained the same: to prioritise quality, safety, efficacy and scientific validation. A simple, honest principle which has seen an increasing number of our customers return to us time and time again (see our customer review page). To them, we once again say a sincere thank you!


  1. For 29 years, we have been developing unique formulations to improve the health of our customers, with a constant commitment to ensuring product quality across every stage of the production process.
  2. As we use only those ingredients and dosages scientifically demonstrated to give the best results, we are able to offer outstanding value for money.
  3. The quality of our products also lies in the rigour applied to manufacturing processes. Our production and packaging methods are GMP-compliant (adhering to Good Manufacturing Practice)and HACCP-certified, ensuring maximum traceability and safety.
  4. We prioritise ethically-sourced raw materials from environmentally-responsible suppliers, supporting local, eco-friendly economies wherever possible. These are selected by an agri-food engineer.
  5. We use nothing in our products that appears on the European list of ‘excipients with recognised effects’. Over 90% of our products contain only natural excipients (rice flour, rice bran and acacia gum).
  6. We are including more and more organically-produced ingredients.


  1. We guarantee that our products are offered in their safest, most easily-absorbed forms – in many cases, we’re the first to make these forms available to consumers worldwide.
  2. We offer the most advanced and comprehensive formulations containing ingredients which reputable studies have shown to be effective and bio-available.
  3. We never use ingredients tested on animals, as can be seen from the certificates of analysis published on our website,.
  4. The development of our products is coordinated by a Doctor of Pharmacy and recognised specialist in nutrition.

Innovation and operations

  1. We’re a small, friendly company (fewer than 20 employees) located in Luxembourg. We work hard to remain at the cutting edge of innovation and research.
  2. The dispatch of our products has been entrusted to logistics professionals who have access to the most innovative and effective tools available.
  3. We offer reliable information and advice both on our dietary supplements and on the health issues that concern you. To this end, we work directly with scientific journalists and translators who are specialists in the area of health.
  4. Our product range is constantly evolving: each month, we introduce two new products and regularly review the composition of our top products.
  5. We offer around a dozen supplements which are difficult – if not impossible – to find elsewhere. We’re able to do this because we search the globe for ingredients of the highest calibre.

Rest assured that our friendly and cheerful teleoperators are available every day to help in whatever way they can. Please don’t hesitate to contact us (see "contact") if you have any technical issues, problems with late orders, adding items to your basket – anything at all, in fact!

You can also check our frequently-asked questions to find out more about the selection and manufacture of our supplements, how our prices are calculated, our use of excipients, etc.

We look forward to being of service:
5387 reviews
Il y a 7 jours
I am very pleased with this product it…
I am very pleased with this product it has helped soo much. I do have one question. Does anybody know how long I am supposed to take it? For one month? For many months?
Nickie Steele
Il y a 11 jours
Parfait Parfait
Il y a 14 jours
The service is quick and good
The service is quick and good. Two or three times I had to call and I've allways been well received and well informed. Thanks !
Il y a 23 jours
Outstanding customer service
Outstanding customer service. I bought a product that I never received, notwithstanding the mail service marking it as delivered. So I contacted customer service, which was quick in answering and courteous in manners; they swiftly shipped the product again without me asking. Bravo! Bravo! Bravo!
Simone Buratti
Il y a 25 jours
Easy to follow and check your order. I manage to find out all the information
Easy to follow and check your order.
COTUNA Alexandru
Il y a 27 jours
Quick delivery time
Quick delivery time, very welcome.
Stephen Smart
Il y a 38 jours
Supersmart is reliable and provides…
Supersmart is reliable and provides high quality supplements. I’m an happy customer since 4 years.
Il y a 43 jours
Always happy with the process…
Always happy with the purchase experience the product and the delivery speed. I am a usual customer already
Claudia Mares
Il y a 48 jours
I am a fix buyer of Supersmart.com…
I am a fix buyer of Supersmart.com since years and I am satisfied with the quality of the products and the service of the group.
Il y a 48 jours
Tres bon service.
Tres bon service.
EBEL Jean Yves
Il y a 50 jours
Excellent service
Excellent service, great products.
Malgorzata Gorka
Il y a 53 jours
Fast delivery and efficient products
Fast delivery and efficient products
Jean-Jacques DE CLERCQ
Il y a 55 jours
Always cooperative and professionals
Even in corona petiod the courrier service was excellent
Il y a 64 jours
Très bon service
Très bon service
Truchon Johanne
Il y a 72 jours
Excellent !!
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All rights reserved