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Welcome Who are we ?

Who are we ?

SuperSmart.com was one of the very first brands in Europe to market dietary supplements. The supersmart.com website was created in 1996 in the early days of the Internet. Initially, the company imported products from the United States, but today, it is a major player in the global nutritional supplement market and produces its own formulations.

More than 400 innovative products of exceptional quality

Since our launch onto the European supplement market 29 years ago, Supersmart has placed innovation and excellence at the heart of its operations. Over the years, this fundamental principle has allowed us to sustain an exceptionally diverse catalogue of supplements in which you’ll find:

Quality, Research and Innovation: Supersmart’s 15 commitments

Since the company was created, our guiding principle has remained the same: to prioritise quality, safety, efficacy and scientific validation. A simple, honest principle which has seen an increasing number of our customers return to us time and time again (see our customer review page). To them, we once again say a sincere thank you!


  1. For 29 years, we have been developing unique formulations to improve the health of our customers, with a constant commitment to ensuring product quality across every stage of the production process.
  2. As we use only those ingredients and dosages scientifically demonstrated to give the best results, we are able to offer outstanding value for money.
  3. The quality of our products also lies in the rigour applied to manufacturing processes. Our production and packaging methods are GMP-compliant (adhering to Good Manufacturing Practice)and HACCP-certified, ensuring maximum traceability and safety.
  4. We prioritise ethically-sourced raw materials from environmentally-responsible suppliers, supporting local, eco-friendly economies wherever possible. These are selected by an agri-food engineer.
  5. We use nothing in our products that appears on the European list of ‘excipients with recognised effects’. Over 90% of our products contain only natural excipients (rice flour, rice bran and acacia gum).
  6. We are including more and more organically-produced ingredients.


  1. We guarantee that our products are offered in their safest, most easily-absorbed forms – in many cases, we’re the first to make these forms available to consumers worldwide.
  2. We offer the most advanced and comprehensive formulations containing ingredients which reputable studies have shown to be effective and bio-available.
  3. We never use ingredients tested on animals, as can be seen from the certificates of analysis published on our website,.
  4. The development of our products is coordinated by a Doctor of Pharmacy and recognised specialist in nutrition.

Innovation and operations

  1. We’re a small, friendly company (fewer than 20 employees) located in Luxembourg. We work hard to remain at the cutting edge of innovation and research.
  2. The dispatch of our products has been entrusted to logistics professionals who have access to the most innovative and effective tools available.
  3. We offer reliable information and advice both on our dietary supplements and on the health issues that concern you. To this end, we work directly with scientific journalists and translators who are specialists in the area of health.
  4. Our product range is constantly evolving: each month, we introduce two new products and regularly review the composition of our top products.
  5. We offer around a dozen supplements which are difficult – if not impossible – to find elsewhere. We’re able to do this because we search the globe for ingredients of the highest calibre.

Rest assured that our friendly and cheerful teleoperators are available every day to help in whatever way they can. Please don’t hesitate to contact us (see "contact") if you have any technical issues, problems with late orders, adding items to your basket – anything at all, in fact!

You can also check our frequently-asked questions to find out more about the selection and manufacture of our supplements, how our prices are calculated, our use of excipients, etc.

We look forward to being of service:
5755 reviews
Il y a 2 jours
Excellent produits
Melatonin Spray DMSA Provmbio forte. Excellent
Il y a 4 jours
excellent à tous points de vue
excellent à tous points de vue
PHILIPPI Marie Christine
Il y a 11 jours
Great service
Great service
Il y a 14 jours
Très bon service
Très bon service
LARDY Brigitte
Il y a 17 jours
parfait supplements.
parfait supplements.
Il y a 18 jours
preferirei che le newsletter…
preferirei le newsletter in lingua italiana
Giovanni Greco
Il y a 20 jours
- always good info on the site
- always good info on the site - good overvieuw of the products on the site - no problems with payment - deliveries always on time - produkts behave as predikted
H Bos*
Il y a 24 jours
Good reliable service and delivery…
Good reliable service and delivery updates.
Christine. Benfleet
Il y a 27 jours
Supersmart is effective and serious...
Supersmart is effective and serious...
Il y a 27 jours
Excellent, rapid expedition good price
Agostino Dossena
Il y a 32 jours
Reasonable price, wide range, fast shipping.
Reasonable price, wide range, fast shipping. Multiple orders made smoothly. Thank you for your service.
Kristin Jacobsen
Il y a 33 jours
Fast delivery
Fast delivery - I can only speak on the company experience and not of the efficacy of the items. Placing an order is quick and easy - the items look as described - fast delivery. I had ordered BPC-157 and I am having a positive exp with it. I will update my review should there be anything negative but overall a very positive exp.
Mark Zellinger
Il y a 42 jours
Great products
Great products, great support.
Il y a 49 jours
Very good
Very good product it help me a lot
Il y a 50 jours
Easy to use and fast to find and order…
Easy to use and fast to find and order high quality supplements
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